How to Hire a Marketing Assistant

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Alex and Danny were both hired as minimum-wage marketing assistants, but they’ve leveraged their positions to set them up for future success. Here’s how.

We hadn’t had much success in the past hiring high-paid marketing assistants, so we decided that a new strategy would be necessary. Instead of hiring a high-paid expert, we would hire someone who would agree to work for minimum wage in exchange for the education and opportunities that we can provide here at Vyral. This process has yielded good results so far—just ask Alex and Danny.

They were both initially interested in the position because of the opportunity of a $50,000 + salary six months down the road. However, once they went through the interview process they realized it was a perfect fit.

We’ve created a culture here at Vyral that is all about improving and learning each day.

 

This was no accident. Our eight-step hiring process ensures that we only get the best and most motivated candidates. With all the steps we take to filter candidates, it’s inevitable.

Our interview process is a bit unorthodox, but ultimately rewarding. We first contact candidates via email and ask them to fill out a personal assessment, as well as answering five questions on video. After that, we set up a Skype meeting, then an in-person meeting, then an interview.

It’s a big deal when you make the wrong hire. That’s why we have a process in place to ensure we only get the best candidates. You should have one, too.

We’ve created a culture here at Vyral that is all about improving and learning each day. That’s why we’ve been able to attract such great talent.

Should I Have Real Estate in My Retirement?

Should you invest in real estate as part of your retirement? Today I’ve listed some pros and cons to help you decide if this is right for you.

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Today I want to talk to you about investing in real estate as part of your retirement plan. I’m a little biased, because I have invested in real estate as part of my own retirement, but I’ll do my best to be objective. Here are some pros and cons of investing in real estate:

Cons

1. You have to have active knowledge about the industry. If you want to invest in real estate locally, you have to learn about the industry and understand its inner workings.
2. You have to actively manage the properties. This can be time consuming, because you will be actively managing maintenance calls, setting up showings, and running the properties. Unless you have a ton of capital, you’ll be doing all these things yourself.
3. You have to have a significant amount of capital. There are stories about ways to get creative and put little or no money down, but those are the exception, not the rule.

A good strategy is to buy a property at or around the birth of a child.

 

Pros

1. You’ll get a significantly higher return on your investment. This is assuming you’re in a decently appreciating market like south-central Pennsylvania and you’re holding the property for the long-term, not just short-term sales.
2. There are significant tax advantages to investing in real estate. It’s best to speak with an accountant about the details, but if you buy enough real estate, those tax advantages do add up over the years.
3. You can eliminate most of the risks involved in investing in real estate if you’ve taken the time to understand the industry and you’re investing in a market that remains moderately stable and isn’t as volatile as some of the other markets in our nation.This is especially true with long-term ownership and residential rental properties.

One of the strategies that I particularly love is buying a property at or around the time of the birth of a child. You can then pay it down and use tax-free refinance income or equity to pay for all or part of the child’s college education. You can then pay it back down and do the same thing to supplement your retirement income later down the road. You’re using the same property for a dual purpose, and it makes the investment valuable to you and your family.

I think that real estate investment is a great way to save for retirement alongside other investments like securities and other investment tools and is a great way to get you farther in reaching your retirement goals.

If you have any questions about real estate or anything else in the real estate market, please don’t hesitate to reach out. I’d be happy to help you.

What Are My 5 Incredible Tips for First-Time Home Sellers?

Selling your home for the first time doesn’t need to be difficult or stressful. Here are five tips to ensure that your first home sale goes off without a hitch.

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Here are five incredible tips you can use as a first-time home seller to ensure a fast and lucrative home sale: 1. Hire your agent based on a written marketing plan. Any agent can come into your home and throw out a price that’s attractive. The question is whether they can get it for you or not. Make sure you ask your agent for a written marketing plan that you understand and ask them questions about their experience. Also, make sure they’re a good personality fit for you. We always counsel our sellers to interview two or three agents so they choose the one who’s the best fit. 2. Price your home accurately. That experienced agent you hired with a written marketing strategy should have a thorough, comparative market analysis (CMA) done so you can not only understand what price range they’re advising you on, but the why behind that price range. That’s critical to getting a buyer to offer the purchase price. Also, ask your agent to help guide you where you should position your home within that price range based on your goals and motivations—not theirs. 3. Ask your agent for a consultation to help you prepare your home for sale. This can include two things. The first is a walkthrough consultation with a list of items that are cost-effective ways to maximize your home value. The second thing they can do is advise you on staging your home. A staged home tends to sell faster and for more money.

Make sure your agent is a good fit for you overall.

 

4. Be flexible on your showings. There’s nothing worse than declining a showing from an out-of-town buyer who’s only in town for a day or two only to find out later that they pulled the trigger on a different home.

5. Insist on professional photography. More and more agents are electing to use professional photography, and it does cost money. But it’s more critical than ever to make sure your home has clear, clean, high-definition photos. It will make your home stand out, garner more showings, and sell for a greater amount of money. 

If you have a question about the value of your home or want a consultation, please don’t hesitate to reach out to us. We’d be happy to take care of you!